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Our Commitment To Sustainability


AFM is committed to doing better for the planet. We are not blind to the fact that fashion brands are some of the biggest global polluters, and we believe that all businesses need to be held to a higher standard in reducing their carbon footprint.

Sustainable Packaging

Ethical Fashion

Eco Conscious Materials

Better Packaging Co.

Sustainable Packaging

All of our packaging components are sustainable and eco-friendly, and we have been careful to ensure our business relationships are with companies working towards creating new and better recycling solutions. We have sourced biodegradable packaging from Better Packaging Co., which are made from 100% ocean-bound plastic pollution, and wrap all of our products in 100% recyclable and biodegradable tissue paper made with water-based inks

AFM exclusively uses environmentally friendly materials, and encourages all of our customers to dispose of their packaging properly.

Ethical Trading Initiative Base Code

Ethical Fashion

AFM holds itself to a high standard not only for the quality of our end products, but each step of the production process. Our founder, Sopha Dopha, appreciates the importance of ensuring all AFM products are ethically sourced from factory to front door.

AFM emphatically denounces dangerous and exploitative working conditions. We have chosen a manufacturing business that is compliant with the Ethical Trading Initiative Base Code, founded on conventions of the International Labour Organisation that serve as minimum, and not maximum, standards for good labour practice.

Vita by Carvico

Eco Conscious Materials

On top of this, AFM has prioritised using quality and sustainable materials, including a revolutionary eco-friendly Italian fabric from Vita by Carvico which is derived from discarded fishing nets, fabric scraps, and ocean waste. This is just one of the ways that AFM goes the extra mile in eco-conscious business practices, while also creating high-quality products for its customers.